Endura Forty1Thirty
A photo and video campaign for Endura, a Scottish mountain bike brand, following riders through their day, from BMX spots in the streets to MTB trails in the hills, and into the pub or the town after. The focus is on how the clothes hold up across all of it without needing to change, built with riding in mind, but at home everywhere else too. Captured with real people from the community in real riding locations in Glasgow and its surroundings, showing the community as it actually is, moving naturally between urban and outdoor environments, on the bike and off it.
Production & Art Direction: Doyenne Studio
Client: Endura
Photography: Sofia Blu Cremaschi
Photography Assistants: Izzy Leach and Cain Martin
Videography: Jonny Ashworth
Video Assistant: Miles Trotter
BTS Content: TJ Sedisa
Styling: Olivia Joan Brown
Riders: Emma Finnegan, Guy Scroggie, Conrad Roberston, Dora Grabkowska